Brand Futures

Create a space for Ben&jerry employees to promote cultural understanding and cross-cultural communication so that people do not have fear and exclusion of each other. Promote inclusive values and measures such as equal treatment to reduce discrimination and promote cultural diversity and mutual understanding within companies

prototype app

A food locker that helps with busy schedules where ordered food can be stored and ready for collection by the user. It is accessible via a contactless card. The initiative is supported with a user app. The campaign is also supported with a punning poster. 

Nurrish is a part of the Mindful Chef food bank. It makes nutritious and delicious food using leftover vegetables based on the Mindful Chef recipes, reducing waste and increasing vegetable usage. The expanded food options are rich in vitamins and nutrients that are beneficial for human health. Even in food poverty, people can have the right to choose and have a healthier diet.

The aim of this project is to create an innovative branded campaign between a given social issue and brand, using emerging technologies. This campaign brings together the brand Mindful Chef with the issue of food poverty. The  Seasoned campaign aims to tackle and raise awareness surrounding food poverty in senior populations and the health complications associated with it. These issues can seem daunting and stressful, so it takes an approach that’s full of zest, just like your food. At the core of the Seasoned campaign is a community event for seniors to cook, connect, and change.

This campaign is created towards easing the moving process for the working population from Asia. The app allows them to both simplify their buying needs, be it groceries or first aid, to connecting them to the Odyssey Centre, a space to promote their mental and physical well being. 

The concept of my campaign X-Friends is creating a band and conpose of transgender peo- ple. We are always floating in search of identity, bat- tling rootlessly in numerous discourses and waves. But the result of a useless quest is an indefinite spread of uneasiness, nowhere to vent desires, desire erosion, and hampered behaviours. Nat- urally, the young generation Z in adolescence cannot tol- erate such obstructions, at least we will not.

Lucy & Lamb, a subrand of Lucy & Yak, aims to celebrate every child’s individuality by crafting comfy, expressive, inclusive fashion for all genders. The clothing is all unisex, allowing for kids who don't identify with a gender, to dress comfortably in their favorite colors and patterns.

The concept of my campaign X-Friends is creating a band and conpose of transgender people. We are always floating in search of identity, battling rootlessly in numerous discourses and waves. But the result of a useless quest is an indefinite spread of uneasiness, nowhere to vent desires, desire erosion, and hampered behaviours. Naturally, the young generation Z in adolescence cannot tolerate such obstructions, at least we will not.

An educational experience video game with the aim to raise awareness about homelessness in the UK, specifically in London. This campaign will let the audience experience first hand what it means to be homeless and the challenges they face. The video game itself will also be streamed to reach a bigger audience and to expand its reach. Hoppefully, the campaign will be done for every city to end homelessness. Partnered with Crisis Organisation, all donations will go to them to help more people against this crisis.

HelloHub is an initative that gives new purpose to phone boxes in our community where homeless people can request items they need from the shop. This combats food waste and the idea of people trying to help but 'not really helping'. HelloHub are re-purposed telephone boxes thazt contain secure lockers where non-homeless people log onto the HelloHub app, see what a homeless person really needs, buy it from the shop during their food shop, and then place it in the telephone box locker. HelloHub is made up of a combination of their app (where people can locate the HelloHub telephine boxes and see what homeless people need) and the telephine boxes themselves (which are fitted with an interactive screen where homeless people can request what they need. 

Wanderlust is a campaign that allows kids with physical disabilities to feel included and experience nature. They organise walks across the country (accessed by their app) where kids can sign up and take part in hikes with their friends, often following a treasure map to learn more about the outdoors.

The Money Metro campaign aims to help female refugees from the top 5 countries of people seeking assylum (Albania, Afganistan, Iran, Iraq and Syria), all of whom are a part of Islamic culture.
After being forced to move countries, the females experience a cultrual shift within their gender roles, and therefore need to be welcomed into the world of finance with guidance, after only knowing a life where the male was in charge of all finances.  The road show travels to small communities of refugees around the UK providing lessons on the basics of personal finance.

In an attempt to spread awareness on the growing climate crisis concern, the Harry's Trim & Tend Campaign offers a limited edition razor to its passionate target market.