Catalog view is the alternative 2D representation of our 3D virtual art space. This page is friendly to assistive technologies and does not include decorative elements used in the 3D gallery.
Saffia Land is a dream-like escape occupied by nostalgic 2000/2010s inspired items rebranded with a fictional famous black woman in her 20s named Saffia and her best friend Fluffly a pink bunny-shaped creature. This virtual time capsule is embedded with alternative “collaborations” with well-known companies and brands that played a special part in my childhood and takes inspiration from web games, online digital culture fandom culture etc. With the addition of large 3d models, animated objects, and interactive elements, the purpose of the space is to represent a child's mind desiring a female role model that is not real but greatly impacts their identity and joy. In addition, the space thematises the attachment to a specific toy, persona and brand due to desirable and profit-driven packaging.
For visitors to Saffia Land curiosity and freedom is welcomed, seek out the many engaging elements Saffia is associated with. Fly and move through the models in the space revealed within the pink fog. Watch the short animations and see Saffia's face in every corner. After the text that appears when first entering the space move forward to experience Saffia Land.
Words from Saffia :
“Welcome to this pink-purple paradise celebrating me and all the great merch, games and collaborations that have agreed to sponsor this space. Hope you all have a magnificent time interacting with all the goodies and limited edition collectables that are available. Don't forget to read Saffia Weekly Magazine's new Issue and say Hi to my BFF Fluffly, she is so happy to be part of this space. Love yourself and be true to yourself.”
P.S. I can’t wait to see all of you at my Saffia Vs The World World Tour in 2025!”
3d model
Saffia you’re not real... Description:3d model of Saffia head which is scaled up to relate to her presence to the space, with a model labled Truth. Inside the figure is a 3d Scan of my Laptop , which is titled “Saffia you're not real”.
Hidden within the fog stands a Bouncy Castle with a neon blue cloth dropped from above to conceal the Image of Saffia hanging deep inside. It is a symbolic visualisation of a child isolating themself with an idolised toy/figure. As participants enter the Bouncy Castle it emphasises the narrative of how engrossed we become with any toy. In contrast, the pace of the animated cloth collapsing onto the 3d model highlights how quickly childhood passes.
3d sculpture of Fluffly with Marshmallow texture skin.
Saffia Weekly's new Xbox Controller. Reference: Microsoft Xbox Model from Paint 3d
If you Love Bratz, Then you're going to love the new Saffia Bratz doll. style in Saffia's Iconic Blue Crop top with additional sleeves and her green denim Skirt embellished with a love heart pocket and silver chain. Rocking her signature purple, black and pink locs and blue headband. Get your doll now. Available in Stores Nationwide and SaffiaShop.com
Enter the building to see what is inside.
click the link to read the exclusive interview with Saffia
To celebrate the partnership with Harmonix’s Dance Central 2 and Saffia, we have unveiled the new Saffia and Fluffly “Dance the Night Away” Statute. Description: A recreation of Dance Central 2 RipTide Crew dancers Bodie and Emilia during the Kinect gameplay. Instead depicted is Fluffly and Saffia as the Avatars dancing in blue and pink surroundings. On alternative edges are the next dance moves each player would follow when playing dance central. large in scale with the space highlighting the joy and fun I had when playing this game. Reference: https://www.theaveragegamer.com/2011/08/08/breaking-down-dance-central-2-with-harmonixs-matt-boch/, image Google Image search, The Rip Tide Crew
For one time only Saffia in collaboration with Dance Central 2 has launched new skins and a new dance avatar Fluffly. Enjoy busting a move and following the new choreography in story mode. This exclusive Xbox 360 and Xbox Kinect bundle will be available in May 2025
A variety of different branded items are decorated within a bedroom. There are mini versions of the objects within Saffia land, like the Bouncy Castle from “The Obsession” piece, Fluffy ears and posters. A bedroom is an important aspect when growing up, it’s the space we express our identity and go to for privacy.
Limited edition poster of Fluffly ears Fluffy’s Back Story Fluffy as you all know has Marshmallow skin from her ancestor of MarshmallowTown. But in all honesty Fluffly has been hiding her true self from everyone. When Fluffly was born she had extremely fluffy textured skin which is why her name is Fluffly. The L between the F and Y is slight but is meant to symbolise Love. Fluffly’s mother and father love her unique skin but there were some problems. Although MarshmallowTown is a bright place, there are strict government guidelines that all citizens must follow. Everyone must look the same and act the same. So during the ages of 0-3 Fluffly never went outside. her mother then made her a marshmallow skin suit to blend in at school and to keep her safe. To Be continued.... Render Image of Fluffly Textured Ears in Blender.
watercolours and ink pen on paper.
Saffia Weekly Magazine is Back! with a new scope. Are Fluffly and the Jelly Bears breaking up? Is Saffia releasing a new Album and when will it drop? An exclusive interview with the star herself about all her exciting projects, solo World Tours, New Merch and Book releases. The magazine comes with 5 fab toys and accessories. Includes: two Fluffly headbands, Saffia lip Balm, Love Yourself Heart Mirror, and Blue ring. Issue 24 barcode: google images
Visit the web link and have fun Dressing Up Saffia. Go through her amazing closet of stylish fashion items. Scratch code game all coding and artwork done by Nadirah Dankwa Description: Dress Up Saffia is an interactive scratch code game where players can style Saffia in any of the clothes items provided. Inspiration for this game came from my childhood playing Stardoll, Girls for Games, Bratz.com Myscene and many more. With Y2K-inspired fashion pieces and accessories.
Ad for Saffia Weekley returning to shelves across the country. Modern and cool Magazine for people who want to know Fashion Trends, Celebrity gossip and much more. Animation
Animation of Bouncy Castle and large Blue fabric fall on top. The darkness of the scene adds to the atmosphere of isolation.
large collectable item of Fluffly doll.
reference https://ambientcg.com/ , Ground 054, PBR Material, released 2022
New Merch from SaffiaShop.com. Neon blue centre detail with Saffia signature on black t-shirt and print of Saffia face on the back of the t-shirt. Available at SaffiaShop.com White summer vest with 90s-inspired decoration and Saffia face printed on the front. The back of the vest has a yellow printed message “Love Yourself”. Available at SaffiaShop.com Merch exclusive for Saffia's upcoming Tour Saffia Vs the World 2025. click the link to go to SaffiaShop.com
Brand New Saffia Fluffly Headbands available in 3 unique styles. Purple, pink sand version , Saffia and sand version and Saffia cover art version. Available from SaffiaShop.com click the link to visit SaffiaShop.com reference : https://ambientcg.com/ , Ground 054, PBR Material, released 2022
Fluffly modelling Saffia T-shirt from the Saffia Vs the World Tour collection
This is me and my BFF Fluffly, we had fun that day. You see we went out around Shoreditch and did a bit of shopping. Then we went to this cute Photography studio and got our picture taken. It was so much fun. To remember the moment we then got a professional painter to recreate the photo. Words from Fluffly: Yeah it was a fun day, I was super nervous to see how the painting would come out but the artist Izzy did a great job. words from Saffia: Thanks so much Izzy, you rock! Description: The painting symbolises how a toy is like your best friend. Or a famous person that you could see on tv can feel like a friend.