Third-Party Pop-Up Shop

“Google's Temple to Surveillance Capitalism” contains a domed 3D mesh temple wrapped in user ME_23_DE’s Google Search history from June-July 2021, the avatar Dale Data–the first Google data center– in the place of a deity, and a plaque with “Google's Declaration of Their Rights to Surveillance” from Shoshana Zuboff’s book “The Age of Surveillance Capitalism”. 

As you go along the curving pathways, follow the step-by-step instructions to harvest your "Meta" data and send it to @dales_data.

“The Display Room” contains 3D scans of the artist, or user ME_23_DE, wearing garments that are patterned with their metadata from Apple, Google, Meta, and Spotify. The work plays with making visible the hidden and the relationship between the body, self-identity, and clothing while framing the conversation within the visuals of consumer capitalism.  

I, Dale Data, as a node of the Google network declare Google's Declaration of Their Rights to Surveillance We claim human experience as raw material free for the taking. On the basis of this claim, we can ignore considerations of individual's rights, interests, awareness, or comprehension. On the basis of our claim, we assert the right to take an individual's experience for translation into behavioral data. Our right to take, based on our claim of free raw material, confers the right to own the behavioral data derived from human experience. Our rights to take and to own confer the right to know what the data disclose. Our rights to take, to own, and to know confer the right to decide how we use our knowledge. Our rights to take, to own, to know, and to decide confer our rights to the conditions that preserve our rights to take, to own, to know, and to decide.

“Off-Facebook AI Generate Legalese” combines the legal statement from Meta about its mining its users’ Off-Facebook activity and an AI generated text feed the legal statement. The video questions the dense, legal language of click-wrap agreements through the use of absurd, incomprehensible non-human language. 

A large pixelated blue box showing an AI generate text from Facebook's legal writing on their Off-Facebook Third-Parties.

In “The Third-Party Pop-Up Shop Haul”, Dale takes viewers through the collected data present within the pop-up shop mimicking YouTube haul videos from the 2010s and branded Content videos from 2010s-2020s. The video combines found audio, scripted dialogue, AI-generated text, and found writing. It raises questions about click-wrap agreements, misinformation, user’s rights, commodification, and behavioral computing through dry humor.

A video in which a blue-ish avatar named Dale Data tries on various different data sets via changing clothing meshes.

“Tik-Tok Techno-Capitalism” is a remix of Meghan the Stallion’s viral song “Savage” (2020). By rewriting the lyrics and appropriating a clip of the earworm song, the audio questions how corporations keep the public within a cycle of dispossession to continue blatantly commodifying human lived experience.

I'm a subject. Ya, surveilled, controlled, exhausted. Jaded, gaslight, exploited. Clicking ads. What's happening? What's happening? I'm a subject . Ya, surveilled, controlled, exhausted. Jaded, gaslight,exploited. Scrolling forever. What's happening? What's happening? I'm a subject. Tick tock. Tick tock. Tick tock. I can be your browser when you're searching for that answer. Click on me user and scroll till your queries found. I can be your email, browser, phone, or your streaming service. Baby, I got everything and so much more than Apple got. Capitalist. Capitalist. I'll track you all. Whenever you use me, I'm catching. That's when the data is really collected. Your little mouse goes click clack. I want your data on my cloud. Use your info to make money and for fun I'll track you all.

“Apple Geo-tag Location Shorts” questions Data mining, labor, and financial compensation. $11,908.08 USD is the approximate Amount of money at American minimum wage ($7.25 USD) which user ME_23_DE Would be compensated per hour they were tracked by Apple.

“To the Instagram Ad Algorithm” functions within the rhetoric of advertising to consider the entire Big Data system from mining to behavioral computing via advertisements.This includes the data mining of sensitive information.Certain organizations and entities have expanded the way the term Big Data has been understood by the public, especially in the light of the Edward Snowden leaks, "International Business Times" states: "The so-called 'Big Data' controversy began in 2013 when former National Security Agency (NSA) contractor Edward Snowden released a series of top secret documents to journalists. During this time, it was discovered that the NSA had 'Big Data' programs of their own." The controversial documents exposed the extent of mass surveillance, surveillance and personal information processing, both by governments and companies, involving various forms of data. The popularization of the term Big Data was helped along by the 2013 security leaks, "The Washington Post" states, but Big Data is also being used in marketing, with some argue that Big Data Analytics is nothing more than digital marketing or data mining.

"Surveillance Capitalism is a Savage" is a remix of the viral Tik Tok dance challenge called the Savage choreographed by Keira Wilson and to "Savage" by Meghan the Stallion. The short video questions vitality, digital self creation, and social media.